CUSTOMER SERVICE
Dynamics CRM enables companies to
earn customers loyalty and advocacy for life by providing personalized,
proactive and predictive service. Companies can connect their customers via
self and assisted service with the right answers to their service inquiries at
the right time, via their channel of choice across web, social (sentiment
analysis, Yammer/Skype for Business, FB Portals), chat, email, mobile (customer
access and agent/supervisor/SME) and phone. Agents are empowered with a single,
unified experience to deliver amazing customer experience with cross-channel
context. And, business have the tools to stay agile with solutions designed to
easily adapt to changing demands, use service intelligence to deliver intent
driven outcomes and ensure security, flexibility and reliability.
The challenge for customer
service organizations is to support every customer with a personalized, contextual
interaction from self to assisted service on any device, while achieving their
business goals. Customer Service organizations are now at the epicenter of
their company’s ability to differentiate their brand and drive customer loyalty
and advocacy. This means having an agile service environment designed to adjust
and anticipate the needs of customers and your brand at the pace of innovation.
Delivering exceptional customer
experiences means every interaction matters. Over half of today’s customers use
web service to find answers to their questions. But if they want to chat or
speak to someone they expect a seamless transition to live agent who
understands what they’ve already done and their history with the company if
they’re an existing customer. Agents who are empowered with the context of the
interaction, have access to resources necessary to answer questions and can get
everything they need from a single screen are going to be more effective and
happier. In fact, happier agents are 2x more likely to impact critical customer
satisfaction metrics. While ninety percent of organizations say customer
service matters, only thirty percent of customers feel that they truly receive
a great customer experience from companies. In fact, 86% of customers are
willing to pay more for a better customer experience.
Service by Microsoft Dynamics CRM
can help you earn customers for life through cross-channel service, increase
agent productivity, channel guidance and adaptive service models.