Microsoft Dynamics Marketing enables your marketing team to seamlessly go from planning, to execution, leveraging the power of Office 365 and Power BI to measure your marketing performance across channels from start to finish so you can bring your marketing vision to life. You can engage customers one-to-one across channels, build your sales pipeline and demonstrate the impact of your marketing investments in real-time.
As part of our continued investments in making Dynamics Marketing the best integrated marketing management system on the market, we are continuing to invest in advanced capabilities across the board in SMS and email marketing.
Marketers can truly go mobile. As a modern mobile marketer, you can create powerful SMS campaigns as well as integrate SMS marketing in your multi channel campaigns. In this release, Dynamics Marketing will support both outbound and inbound SMS marketing in select markets. This means ability to:
- Configure inbound SMS campaigns with SMS keywords to get SMS opt-ins
- Maintain a database of opt-in and opt-out references of your marketing contacts
- Send outgoing promotional SMSs to opted in contacts for SMS
- Tracking performance of your SMS campaigns
The capability to integrate SMS marketing in multichannel campaigns truly stands out Dynamics Marketing in mobile marketing space and enhances its positioning as one of the best multichannel integrated marketing management clouds for the modern marketer.
We continue our investments in core marketing pillars such as email marketing. We are enriching the email editor that we shipped in with the 2015 release with features to make it easier to use for marketers. For instance you'll see new capabilities to see the generated HTML in your emails interactively. The advanced editing experience has been improved in various ways. For instance it will be possible to use the media library directly from the HTML code. We also continue to make service enhancements to scale our service in the backend. This will improve our service's ability to handle high email volume, improved email deliverability, fault tolerance, and logging/auditing capability.